Today we are chatting email marketing! In this post, I will be outlining my top 6 tips to improve your email copy and generate more revenue for your business through email marketing. Growing your email list is one of the best ways to drive traffic to your website and grow the profitability of your business. Let's get to it!
1. Don’t be Afraid To Get Started
It may seem intimidating to put together an email marketing strategy. The most common mistake that small businesses make in regard to email marketing is that they think they need to have a complex and complete email strategy in place before sending out their first communication. Once you send your first email, you will start looking at email in a whole new way. You will start looking at your own inbox differently and you will pay attention to what other companies are doing. This is going to inspire great ideas for marketing to your own prospects and customers. You just have to get started!
2. Keep Your Brand Voice Consistent
Start building a brand voice that your audience will grow to recognize and trust. Consider the tone in which your emails are written. Is your voice more formal or more conversational? Do you speak in the first person or third person? Focus on creating a voice that your target audience is eager to hear from. Don’t be afraid to share a little of your personality in your email marketing, your unique brand voice is what sets your business apart from your competitors. Solidifying your brand voice will help to create a loyal fan base for your business.
3. Create Enticing Subject Lines
A great email subject line is one of the most important elements of any effective email marketing campaign. A bad subject line means readers won’t be encouraged to open your email, missing all the valuable content inside. Because every audience and brand is different, there are no perfect subject lines that are guaranteed to get opened. As a rule, it’s best to keep your subject lines simple and direct.
4. Test your subject line
An excellent way to test if a subject line is working, you can do what’s called a “split test.” Say you’ve got a list of 2,000 people. You might send one subject line to 100 people and another one to another subset of 100 people. See which one performs better in that split test, and then send the winning subject line to your remaining 1,800 recipients.
5. use compelling visuals
Use compelling visuals to support your email copy. You can source high-quality free stock images from sites like Unsplash, Pixabay and more. These sites provide free commercial use images that you can use to promote your business. You can also purchase sets of styled stock images to use in your emails in colours that compliment your branding. If your budget allows, hiring a graphic designer to create visuals can take your emails to a new level of professionalism.
4. Create A Clear Call To Action
Give your customers a way to follow through with your email. It doesn’t necessarily have to be to buy something, it could be the link to a freebie, a recent blog post, your social media accounts etc. Your readers will get used to clicking something of value in every email and they will be more likely to keep it up when your call to action is to buy your product or service. Your customers will start looking forward to your emails and you will notice an improvement in your overall open rate.
Did you find these tips helpful?
Share below how these techniques have improved your email marketing strategy!
I’m Rosemary and I love all things design.
Over the years as a professional graphic designer, I have had the pleasure of working with companies in variety of industries, from corporate businesses to home based start-ups. I've realized over time that my true passion is working with creative entrepreneurs. I am always incredibly grateful to my clients for allowing me to be part of their brand story. I take great pride in working closely alongside my customers to provide beautifully crafted and timeless brand strategies that will serve them well for years to come.