As a creative entrepreneur, you have to wear a lot of hats! Production manager, creative director, financial expert, marketing manager, and the list goes on! In a digital world, the role of copywriter plays a big role in the success of small businesses.
Many of us struggle with writing copy for our business. I know from experience that my customers fear nothing more than writing the "About Me" section of their websites. And with social media becoming so prevalent, it can be very challenging difficult to come up with engaging captions for every image that we post. It seems in all parts of our businesses we are required to flex our writing muscles!
Today I will be outlining three common writing mistakes that I see frequently and how you can adjust your copy to help your business thrive! You will astounded at how much more effective your writing will be once you make these simple adjustments.
1. Don't Confuse Your Customers
This is something that I see all the time. Overly complicated brand mission statements and confusing advertisements. The most successful ads are clear and get straight to the point. Be wary that your brand messaging is too vague and could apply to a variety of businesses. Make sure that the words you use are specific to your business and accurately articulate the purpose of your company. You customers will be more likely to respond well to your writing if it uses straightforward language. If you confuse your customers, they will be less inclined to purchase your products or services.
2. Don't Speak To Your Clients Too Casually (But Still keep it real)
I'm a HUGE supporter of keeping it real with my clients. Honesty and transparency are deeply rooted in my brand core values. With that being said, I believe it is tremendously important to maintain a certain level of professionalism when writing copy for your business. Every word you write is a reflection of you and your brand values. Spell check your posts, avoid four letter words and keep it friendly. Definitely share more of your personality, your audience will love to see the real you! Sharing both your struggles and successes helps your clients connect with you on a deeper level. Social media shouldn't be just a highlight reel, but more of a way of sharing your business, the good and the not so good!
3. Don't Write Too Much About yourself
You are awesome, don't get me wrong! However, it is crucial to keep in mind that you are not writing for yourself, you are writing for your customer. Sharing your personality with your customers is one thing, but only talking about yourself can be a big turn-off. Based solely on your writing, your customers should be able to easily see how you or your business is going to add value to their lives. I always look over my content to make sure that my customers are receiving valuable information that is relevant to them and addresses their needs. Right away, you need to show your customers how your products or services can positively impact their lives.
Did you find these tips helpful?
Share below how these techniques have improved your writing!
I’m Rosemary and I love all things design.
Over the years as a professional graphic designer, I have had the pleasure of working with companies in variety of industries, from corporate businesses to home based start-ups. I've realized over time that my true passion is working with creative entrepreneurs. I am always incredibly grateful to my clients for allowing me to be part of their brand story. I take great pride in working closely alongside my customers to provide beautifully crafted and timeless brand strategies that will serve them well for years to come.